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By Jacob Ridley published 4 July 22
It's a nice desk and all, but is it millions of views on TikTok nice?
There's a mega-star growing over on TikTok right now, something that attracts hundreds of thousands of views, if not millions, for merely showing up in a video. It's not what you'd expect either; it's not even someone pulling funny faces in time to a lo-fi beat. It's a desk. A $250–$330 desk from Costco, in fact.
It's called the Tresanti 47-inch Adjustable Height Desk (opens in new tab) , which is as much of a snappy name as you'd expect for this unassuming social media star. It is, however, a desk with a few modern frills: adjustable height settings at the push of a button, wireless charging, and USB ports.
None of which really goes to explaining how this one desk has amassed millions of views on TikTok over the past few years. The Tresanti isn't alone in offering many of these features, which can be found on a vast array of desk today. That includes some which can be shipped for cheaper (opens in new tab) , though reportedly the Tresanti sells for a fair chunk of cash less than its $330 online price if available in-store.
The most popular video of the desk is from TikTok user yallabella (opens in new tab) . By far the user's most watched TikTok, their run through of the desk's features clearly struck a chord with the scrolling public; the video has been watched around 11.5 million times.
The Tresanti is no one-hit-wonder, however. More videos of this desk have appeared from various accounts since, many of which have also hit the big time.
One video from earlier this year describes the desk as "the famous costco desk" (opens in new tab) , and currently has over 800K views. Another video (opens in new tab) that calls it by a similar name has 1.7M views. A video from a TikTok account specialising in Costco buys (opens in new tab) has gained 2.7M views. There are many more, raking in 100,000s or millions of views.
This desk's odd fame has managed to rake in more views than many avid TikTokkers combined.
There are other popular desk videos on TikTok, of course, but few singular products have seen such intense interest. If you search "Ikea desk" in TikTok you'll find some popular homebrew ideas for desk setups, but nothing quite so singularly popular as the Tresanti. Ikea does sell a similarly neat standing desk (opens in new tab) , but it is pricier than the Costco model and doesn't quite match its feature set. For that, it is receiving a colder shoulder from the social media app.
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Perhaps everyone collectively smells a bargain, but then as I noted before it's not like it's the cheapest adjustable standing desk available today. It's not a bad deal by the looks of it, but that really depends on how it stands up to repeated daily use.
If this desk's popularity means more people are switching between sitting and standing while working/studying/streaming, then that's a win. All the ergonomics experts we've spoken to recommend shaking your posture up regularly, and if you want to hear more we have a guide to how to sit at a desk with good posture (opens in new tab) that will give you a good idea of the basic principles to healthy sitting.
It is strange that a desk you might not glance twice at in the store has become something of a TikTok star. Is there some sort of dark art to success on the platform? Probably. But this doesn't appear to be some next-level play to outsmart the algorithm. There's just something about the Costco desk's design that has tremendous mass appeal, and I can't quite put my finger on it.
It could've been any number of standing desks, but oddly it's this one.
Jacob earned his first byline writing for his own tech blog from his hometown in Wales in 2017. From there, he graduated to professionally breaking things as hardware writer at PCGamesN, where he would later win command of the kit cupboard as hardware editor. Nowadays, as senior hardware editor at PC Gamer, he spends his days reporting on the latest developments in the technology and gaming industry. When he's not writing about GPUs and CPUs, however, you'll find him trying to get as far away from the modern world as possible by wild camping.
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