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Lay your head down and rest.

Figuring out where to buy pillows can be a daunting task. From hypoallergenic side-sleepers to down-filled kings, there are a lot of pillows on the market, and trying to find the right one for you and your bed can seem like an impossible challenge. So we’re stepping in to guide you on your pillow purchase—arguably one of the most essential items in your bedroom that can help you sneak in those eight hours. Trust us, finding a pillow that suits all your needs is a must.

Here's the thing, the most expensive option isn’t necessarily the best. The perfect pillow is the one you deem most comfortable. Luckily, the following highly-rated brands have designed super-comfy masterpieces that do more than just support your neck while you snooze. If you’re a warm sleeper, you may want to snag a cooling pillow; if you’re prone to night sweats, consider a moisture-wicking pillow; and if you have a sensitive immune system, pick up an anti-allergen pillow.

If you’re feeling a little overwhelmed, don't stress! We tested the very best and researched all the glowing reviews ready to give you the most incredible sleep of your life. The best part? Unlike your mattress, which can cost you a few thousand bucks, even the plushest pillow with all the five-star ratings is often under $100. Go ahead, pick your favorite and dream big.

All Nectar products are made without ozone depleters, PBDEs (toxic flame retardant chemicals), mercury, and lead, so you can hit the hay without worrying about inhaling harmful substances all night. Like many brands that burst onto the sleep scene with revolutionary products, Nectar’s first launch was its mattresses, which one reviewer called “the best investment of my life.”

If you swipe a Nectar mattress, it comes with two free Resident pillows, which some deem the perfect pillow. It’s covered in a quilted memory foam shell with an adjustable inner layer, so it can be as firm or soft as you want. And if it gets a little dirty, all you need to do is spot clean. There’s no need for a trip to the dry cleaner or laundromat.

"Personally, the softer the bed and pillow, the better," says Senior Shopping Editor Isis Briones. "That's not the case for my partner, he prefers more firmness, which is why having the extra fill for him is great. He fills his all the way up for extra support and I keep mine on the lighter side."

According to the Coop site, a pillow can also get "33% heavier after two years if you don't wash it." Imagine all the dust and bacteria buildup, but thankfully, you can just pop a Coop pillow in cold water, on a delicate cycle, and it'll become new again!

When shopping for pillows, we rarely buy just one, so GOHOME sells these comfortable down alternative ones in a set of two. The velvet latticed cover makes the set super breathable, so you won't start to get sweaty after a few hours of sleep. If you're short on time and eager for a new pillow, this is the pair for you.

Brooklyn Bedding may be famous for its mattresses, but the company sells an impressive collection of pillows, too. There’s the low-profile memory foam cooling pillow, the all-natural Talalay latex pillow that conforms to the shape of your head and neck, the temperature-regulating ventilated memory foam pillow, and the premium shredded foam pillow, which draws heat out. Did we mention they’re all on sale for less than $100?

Both of Birch’s pillows, which are under $100, are as green as possible. The organic, eco-friendly pillow is made with cruelty-free Birch wool, 100% organic cotton, and natural Talalay latex from Southeast Asia. Both styles are cooling and moisture-wicking, making them perfect for a high-maintenance sleeper.

The other option, the Eco-Rest pillow, comes free when you buy one of Birch’s organic mattresses. It’s filled with 100% recycled polyester, sustainably sourced, and produced in the United States. The Eco-Rest is also highly breathable, so you’ll never wake up feeling warm.

Sustainability is also at the core of everything Buffy creates. A few materials the eco-friendly brand uses include recycled plastic, eucalyptus, and soft hemp. Buffy is most famous for its breathable comforters, but the pillows are a close second. There are five available, all of which do something different and are currently on sale.

If you’re looking to save, opt for the Cloud, which you can buy it in two sizes and three firmness levels. Otherwise, try out the Foam, Buffy’s most supportive pillow that regulates temperature. Plus, it’s made of premium natural latex foam, making it as plush as it is guilt-free.

Avocado doesn’t just sell organic, natural mattresses; the American-made brand also carries bed frames, toppers, protectors, loungewear, and, of course, pillows (including yoga pillows!) The two most popular? The adjustable green and molded latex pillows. If you ask us, we suggest the latter, which is filled with charcoal-infused latex and eliminates unwanted odors and excess moisture.

Choosing a filling can be challenging, so Tuft & Needle offers the three most popular to make sure you’re making a well-informed decision. Between down, alternative down, and foam, you really can’t go wrong. Luckily, they’re all extra-comfortable and available in multiple sizes (including European), so there is a pillow for everyone and every bed.

Few bedding brands offer as wide a pillow selection as Parachute, which sells not one, not two, but 14 different types of pillows that vary by size, shape, and filling. One of our favorites? The recycled down pillow available in standard and king sizes. If you’re in the market for a firm pillow, this super light and airy find may not be for you.

For side sleepers needing extra support to avoid waking up with a stiff neck, you may want to consider the down side sleeper pillow, a medium-density dream with a 3.5-inch gusset.

With three cozy pillows on deck, Leesa knows what its eco-conscious customers want. The hero pillow is the hybrid, which is both adjustable and reversible. On one side, there’s a cooling gel, and on the other, a plush quilted pattern for when you want something plusher. The other two options include the premium foam pillow and the down alternative pillow. There’s no wrong choice!

Target carries hundreds of pillows from more than 30 brands, including Casper, Buffy, and Hastings Home. Chances are, you'll find what you're looking for if you have a few minutes to spare on the hunt. We suggest the Room Essentials Plush pillow, which nearly 2,000 customers awarded five stars.

One happy user said: “​​Found what I was looking for! Pillow inserts at a great price! Glad to note the pillows are washable. Size, excellent. Will certainly satisfy its purpose.”

Casper’s original pillow is a clear front-runner when it comes to the bedding brand’s collection of super-soft pillows. The original, boasting nearly 8,000 positive reviews, is filled with alternative down and subtly shifts in firmness and shape depending on your sleep movements. Not to mention, it’s clump resistant, so even if you sleep in the exact same position every night, the pillow will fluff back to its original shape as soon as you start your day in the morning.

Boll & Branch has some of the softest bedding we’ve ever felt, so we weren’t exactly shocked to learn that the brand’s pillows are just as luxurious. The feather-down European-size pillow is akin to something you’d find in some of the world’s most renowned hotels, and we can almost guarantee that you’ll feel like royalty resting your head upon one of these after a long day.

Plus, it’s wrapped in a down-proof cotton shell, so you’ll never have those pesky (and sharp!) ends of feathers poking your face while you try to get comfortable.

The most expensive pillow isn't always the one you'll like most, so there's no need to shell out more money than you're comfortable spending. Our advice? Try a few out—at different price points—and see which one best suits you and your sleep needs. Considering some brands have free trials up to 100 nights, keep an eye out for those and try them out risk-free.

Contrary to popular belief, there are way more than three types of pillows. The pillow types often refer to the pillow's filling more than the size or shape. When it comes to filling, there are tons of options: down, alternative down, latex, and foam are the most common.

Jessica Cherner is House Beautiful's Associate Shopping Editor. She makes a concerted effort to get at least eight hours of sleep every night, so she knows a thing or two about the best pillows out there. Here, she's rounded up a selection of (mostly) all-natural options that vary in price and filling for all types of sleepers.